The Driveway Company is now a service line of Softroc!

Add revenue to your pool business

Add an exclusive revenue stream to your pool installation and maintenance business.

Ready to invest in your future?

Become the envy of every installation company in town.

An Opportunity to Elevate Spaces and Your Bottom Line with Softroc®.

Softroc® is an innovative, high-quality rubber surfacing solution that can be customized to achieve your customers’ specific safety and aesthetic requirements.

Unlimited Opportunities


Why add Softroc® to your existing pool business?

  • You already have an excellent customer base
  • You already have technicians with talent


What does Softroc give you?

  • Access to exclusive product
  • Training and tools for excellent installations
  • A community of experts


Softroc is for more than pool decks… but for you, this is the best place to start!

Stylish and soft to the touch, Softroc® makes life a breeze for your customers year round. Mix and match colors and designs to create the perfect look.

The Softroc® Difference

Grow your future transforming residential and commercial pool spaces with custom surfacing that checks every box on their list.

  • Stays cool to the touch even in the summer heat
  • Impact friendly and slip resistant
  • Maintains integrity even in high traffic areas
  • Flexible in all environments and temperature variations
  • Prevents water accumulation and microbial growth
  • UV and fade resistant
  • Chemical and chlorine resistant
  • Easy to maintain with minimal upkeep